The single biggest mistake new self-employed electricians make is pricing too low. You look at what employed electricians earn, add a bit on top, and think that is your rate. But you are forgetting the overheads that your employer used to pay — van, fuel, insurance, tools, training, phone, software, downtime, holiday, sick pay. All of those costs come out of your pocket now.
Use a proper hourly rate calculation that accounts for every overhead. Here is the formula in simple terms:
Hourly Rate = (Target Annual Income + Annual Overheads + Tax Provision) / Billable Hours Per Year
- Target income: What you want to take home after tax (for example, £40,000)
- Overheads: Van, fuel, insurance, tools, training, phone, software, accountant (for example, £15,000)
- Tax provision: Income tax + NI on your target income (for example, £10,000)
- Billable hours: Not 40 hours per week — you lose time to quoting, admin, travel, training, and quiet periods. Realistically 1,200 to 1,500 billable hours per year.
Using the example above: (£40,000 + £15,000 + £10,000) / 1,300 = £50 per hour. That is the minimum you need to charge to hit your target income. If you are charging £35 per hour, you are losing money — or you are not accounting for all your costs.
Elec-Mate's AI cost engineer helps you price jobs accurately by calculating the true cost of labour, materials, and overheads. It ensures your quotes are competitive but profitable.
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