One of the most common sources of confusion when specifying LED lighting is the shift from watts to lumens. For decades, consumers and electricians specified lamp brightness by wattage — "a 60W bulb" or "a 100W bulb." With incandescent lamps, wattage was a reliable proxy for brightness because all incandescent lamps had roughly the same efficacy (lumens per watt).
With LEDs, wattage no longer correlates consistently with brightness. A 10W LED from one manufacturer might produce 800 lumens, while a 10W LED from another might produce 1,000 lumens. The correct measure of brightness is lumens — the total amount of visible light emitted by the source.
Lumen Equivalence Guide
25W incandescent250 lumens
40W incandescent470 lumens
60W incandescent800 lumens
100W incandescent1,500 lumens
150W incandescent2,600 lumens
When specifying lighting for a domestic installation, a good rule of thumb is 300-400 lumens per square metre for general living areas and 500-700 lumens per square metre for task areas (kitchens, workshops). For a typical 4m x 4m living room (16 sq m), that is approximately 4,800-6,400 lumens total — which could be achieved with six to eight 800-lumen downlights.