Max demand (sometimes written as maximum demand) is the greatest electrical load, measured in amperes or kilowatts, that an installation is expected to draw from the supply at any one time. It is not the total of every circuit added together — it is a realistic assessment of the peak simultaneous load, taking into account that most circuits will not be at full capacity at the same moment.
BS 7671:2018+A4:2026 requires the designer of an electrical installation to assess the maximum demand as part of the general characteristics assessment under Part 3, specifically Regulation 311.1 and the guidance in Appendix A. This assessment directly affects the sizing of the incoming supply cable, the main protective device, the distribution board, and every downstream cable and device.
The concept is straightforward: a typical domestic property might have a 10 kW electric shower, a 13 kW cooker, a 3 kW kettle, a 3 kW immersion heater, a 7 kW EV charger, and dozens of socket outlets. If you added up the rating of every circuit and appliance, you might reach 200 A or more. But in practice, you will never run the shower, cooker, kettle, immersion heater, and EV charger all at full load simultaneously while also loading every socket circuit to its maximum. Max demand accounts for this by applying diversity factors.